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Open Source Libraries to Implement Contextual Marketing Solutions

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by Ashok Balasubramanian dot icon Updated: May 10, 2022

Solution Kit Solution Kit ย 

Yes, you can improve digital marketing conversions while being privacy-first. Read on! With billions of dollars at stake, digital marketing has grown significantly dependent on user identification, tracking, and targeting. Digital advertising is getting a lot of attention lately, and for good reason. The digital advertising world has evolved to such an extent that it's now a multi-billion dollar industry, with mobile and video ads taking over traditional display ads as the most common form of digital marketing. While the rapid growth of this industry has been great for the economy, it's also raised some privacy concerns. One of the biggest areas of concern is GDPR (General Data Protection Regulation), which was passed in 2016 to protect consumer data privacy rights within the EU. This law requires companies to obtain consent before using personal information for marketing purposes--and if you don't get consent, you could be fined up to 4% of your annual revenue by local regulators! Cookie consent is another topic that's been covered extensively in recent years. Consumers are increasingly wary about cookie tracking technologies used by websites and apps, so marketers have had to find ways around them--including using unique IDs instead of cookies or asking users for permission before installing cookies on their devices. The focus on privacy is considerably increasing among users and regulators and is being acknowledged by providers. We are seeing efforts on regulations, cohort-based solutions, 3rd party cookie elimination, specific device level opt-ins, and many other initiatives. A much-overlooked solution that does not depend on identifying the user as an individual but may work wonders in conversion is Contextual Marketing. Contextual Marketing does not depend on who the user is, but what they are looking for in your website as a primary driver for conversion. This means that context is more important than demographics when targeting consumers and selling them your product. It also means that you should focus on providing an engaging experience for every visitor to your site instead of just trying to sell them something right away. Contextual marketing works well with three key levers: 1. Have a detailed classification of your content on your website and what they mean for different segments of your customers. 2. Understand the user behavior across this classified content to predict the affinity to conversion. 3. Based on the prediction, have intelligent Call-To-Actions to convert the user. While user identification best practices will continue to evolve with privacy requirements and Web3, leverage Contextual Marketing to serve your users better. Here are a set of open source libraries that help you implement contextual marketing on your website.

Libraries for Content Classification

nltkby nltk

Python doticonstar image 11972 doticonVersion:Currentdoticon
License: Permissive (Apache-2.0)

NLTK Source

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            nltkby nltk

            Python doticon star image 11972 doticonVersion:Currentdoticon License: Permissive (Apache-2.0)

            NLTK Source
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                      spaCyby explosion

                      Python doticonstar image 26288 doticonVersion:v3.2.6doticon
                      License: Permissive (MIT)

                      ๐Ÿ’ซ Industrial-strength Natural Language Processing (NLP) in Python

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                                spaCyby explosion

                                Python doticon star image 26288 doticonVersion:v3.2.6doticon License: Permissive (MIT)

                                ๐Ÿ’ซ Industrial-strength Natural Language Processing (NLP) in Python
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                                          scikit-learnby scikit-learn

                                          Python doticonstar image 54507 doticonVersion:1.2.2doticon
                                          License: Permissive (BSD-3-Clause)

                                          scikit-learn: machine learning in Python

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                                                    scikit-learnby scikit-learn

                                                    Python doticon star image 54507 doticonVersion:1.2.2doticon License: Permissive (BSD-3-Clause)

                                                    scikit-learn: machine learning in Python
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                                                              pycaretby pycaret

                                                              Jupyter Notebook doticonstar image 7365 doticonVersion:3.0.2doticon
                                                              License: Permissive (MIT)

                                                              An open-source, low-code machine learning library in Python

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                                                                        pycaretby pycaret

                                                                        Jupyter Notebook doticon star image 7365 doticonVersion:3.0.2doticon License: Permissive (MIT)

                                                                        An open-source, low-code machine learning library in Python
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                                                                                  tensorflowby tensorflow

                                                                                  C++ doticonstar image 175362 doticonVersion:v2.13.0-rc1doticon
                                                                                  License: Permissive (Apache-2.0)

                                                                                  An Open Source Machine Learning Framework for Everyone

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                                                                                            tensorflowby tensorflow

                                                                                            C++ doticon star image 175362 doticonVersion:v2.13.0-rc1doticon License: Permissive (Apache-2.0)

                                                                                            An Open Source Machine Learning Framework for Everyone
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                                                                                                      opennlpby apache

                                                                                                      Java doticonstar image 1217 doticonVersion:Currentdoticon
                                                                                                      License: Permissive (Apache-2.0)

                                                                                                      Apache OpenNLP

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                                                                                                                opennlpby apache

                                                                                                                Java doticon star image 1217 doticonVersion:Currentdoticon License: Permissive (Apache-2.0)

                                                                                                                Apache OpenNLP
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                                                                                                                          Malletby mimno

                                                                                                                          Java doticonstar image 901 doticonVersion:v202108doticon
                                                                                                                          License: Others (Non-SPDX)

                                                                                                                          MALLET is a Java-based package for statistical natural language processing, document classification, clustering, topic modeling, information extraction, and other machine learning applications to text.

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                                                                                                                                    Malletby mimno

                                                                                                                                    Java doticon star image 901 doticonVersion:v202108doticon License: Others (Non-SPDX)

                                                                                                                                    MALLET is a Java-based package for statistical natural language processing, document classification, clustering, topic modeling, information extraction, and other machine learning applications to text.
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                                                                                                                                              jatecsby jatecs

                                                                                                                                              Java doticonstar image 56 doticonVersion:Currentdoticon
                                                                                                                                              License: Strong Copyleft (GPL-3.0)

                                                                                                                                              Java text categorization system

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                                                                                                                                                        jatecsby jatecs

                                                                                                                                                        Java doticon star image 56 doticonVersion:Currentdoticon License: Strong Copyleft (GPL-3.0)

                                                                                                                                                        Java text categorization system
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                                                                                                                                                                  Libraries that Enable user Behavior Tracking to Drive Conversion

                                                                                                                                                                  Use these libraries to track user behavior on your site and content. Understand behavior leading to conversion and implement smart Call-To-Actions to convert the user.

                                                                                                                                                                  JavaScript doticonstar image 10 doticonVersion:1.1doticon
                                                                                                                                                                  License: Permissive (MIT)

                                                                                                                                                                  JS Library for user behaviour tracking from the browser, using mouse movements, clicks, scroll, and time on page.

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                                                                                                                                                                            web-user-behaviourby TA3

                                                                                                                                                                            JavaScript doticon star image 10 doticonVersion:1.1doticon License: Permissive (MIT)

                                                                                                                                                                            JS Library for user behaviour tracking from the browser, using mouse movements, clicks, scroll, and time on page.
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                                                                                                                                                                                      rollby williamngan

                                                                                                                                                                                      JavaScript doticonstar image 1008 doticonVersion:v0.1.2doticon
                                                                                                                                                                                      License: Permissive (Apache-2.0)

                                                                                                                                                                                      roll and scroll tracking -- a tiny javascript library

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                                                                                                                                                                                                rollby williamngan

                                                                                                                                                                                                JavaScript doticon star image 1008 doticonVersion:v0.1.2doticon License: Permissive (Apache-2.0)

                                                                                                                                                                                                roll and scroll tracking -- a tiny javascript library
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                                                                                                                                                                                                          web-sdkby rockstat

                                                                                                                                                                                                          JavaScript doticonstar image 14 doticonVersion:v3.14.4doticon
                                                                                                                                                                                                          License: Permissive (Apache-2.0)

                                                                                                                                                                                                          It automaticaly tracks most of users actions and interratons: pages, clicks, forms, scroll, activity and send data to server usign xhr/beacon/websocket/image transports. Calcultating sessions based on local storage

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                                                                                                                                                                                                                    web-sdkby rockstat

                                                                                                                                                                                                                    JavaScript doticon star image 14 doticonVersion:v3.14.4doticon License: Permissive (Apache-2.0)

                                                                                                                                                                                                                    It automaticaly tracks most of users actions and interratons: pages, clicks, forms, scroll, activity and send data to server usign xhr/beacon/websocket/image transports. Calcultating sessions based on local storage
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                                                                                                                                                                                                                              vue-heatmapjsby BrockReece

                                                                                                                                                                                                                              JavaScript doticonstar image 169 doticonVersion:v1.0.2doticon
                                                                                                                                                                                                                              License: Permissive (MIT)

                                                                                                                                                                                                                              Heatmap directive for tracking user activity

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                                                                                                                                                                                                                                        vue-heatmapjsby BrockReece

                                                                                                                                                                                                                                        JavaScript doticon star image 169 doticonVersion:v1.0.2doticon License: Permissive (MIT)

                                                                                                                                                                                                                                        Heatmap directive for tracking user activity
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                                                                                                                                                                                                                                                  JavaScript doticonstar image 5980 doticonVersion:v2.0.5doticon
                                                                                                                                                                                                                                                  License: Permissive (MIT)

                                                                                                                                                                                                                                                  ๐Ÿ”ฅ JavaScript Library for HTML5 canvas based heatmaps

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                                                                                                                                                                                                                                                            heatmap.jsby pa7

                                                                                                                                                                                                                                                            JavaScript doticon star image 5980 doticonVersion:v2.0.5doticon License: Permissive (MIT)

                                                                                                                                                                                                                                                            ๐Ÿ”ฅ JavaScript Library for HTML5 canvas based heatmaps
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