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The most likely reason for the error message is that the macro is not available in the template containing the Ribbon customization. Often, they remain in the Normal.dotm template on the development machine.

Background:

Something the VBA developer always needs to keep in mind when starting out on a project and testing in Word is that Word works with multiple "contexts". First, foremost and the default when recording macros and creating functionality in the private user environment is the Normal.dotm template. This is "universal": it comes into play no matter in which document you work, even if that document is attached to a different template.

THe great danger in this is that you may forget to move code meant for a specific template from Normal.dotm to that template. Or, even if you do copy the code over, if code with the same procedure names is present in both templates, that in Normal.dotm may keep precedence.

This is especially a problem when assigning macros to Ribbon and QAT buttons. Even if Normal.dotm from the developer machine is no longer present, the Ribbon or QAT assignment still looks for that and doesn't check for an alternate source.

So if you decide you want to keep the code in Normal.dotm as well as in the specific template it's a good idea to rename the procedures in Normal.dotmto avoid conflicts.